What Is Brand Photography?
Your company ‘brand’ is how people perceive you and your services. How you present your brand visually gives people certain messages about what you represent, what your values are, and your business’s personality. Brand photography lets you use photographs that resonate with your brand identity, messaging, and target audience. It speaks volumes.
Get your brand photography right, and it can help your business. A report by Marq found that 68% of companies surveyed found that ‘brand consistency has contributed from 10% to more than 20% of their revenue growth’. Great brand photography can help you attract more clients, get more bookings, or sell more products and services.
Why is branding photography so important?
The images you share with the world help shape your company identity. Along with your words and actions, they help convey what you stand for.
Visual branding helps you:
Are you a company that’s bright and breezy or do you have a serious message to import? Do you want to be seen as bold and aspirational, or socially responsible and cutting edge? Your choice of imagery says something about your business personality and what people can expect from you.
The most successful brands are recognisable immediately because they are so consistent across their marketing. Staying visually consistent across your company messaging means people start to recognise you and associate you with what you do. It helps to build trust and loyalty.
If your brand photography resonates with your target audience, they will be drawn to your product or service. It needs to tie in with the emotions, preferences, and aspirations of the people you want to appeal to.
What are the different types of brand photography?
What seems more professional and empowering? A casual photo obviously taken on a camera phone on a day or night out, or a beautifully lit, clear image of a person in a pose that inspires confidence in their business ability? And headshots don’t have to be taken on neutral backgrounds – they can be highly creative.
Product photography should showcase your product, not just show it. High-quality images that illustrate the features, benefits, and ways you can use products, presented in a way that matches your brand, will make a difference.
You can show yourself or others in authentic settings, whether that’s using a product or service or showing the personalities behind a company. It helps to build a better understanding of your brand and make it more relatable.
You can show team culture, your creative processes, how you work – something that highlights a side of your company your customers might not see but helps build that know, like, trust.
What makes brand photography effective?
Brand photography should be visually consistent and easy to recognise as your brand. It should incorporate your style, values, and colour palette. A compelling storytelling element in your brand photography helps create an emotional connection too.
Why do you need brand photography?
Distinctive brand imagery and professional photography will set your business apart from your competitors – whether you are a solopreneur or a larger company. According to MDG Advertising, ‘67% of consumers consider image quality “very important’ when making a purchase decision online’.
Visually compelling content drives higher engagement rates across digital platforms, leading to better brand visibility and awareness. Brand photography can boost your business. Why not get in touch to see how we can help you with brand and commercial photography?
