People are very visual. Think about what the images on a business’s website and social media say to you. Do you form an opinion of a business based on what you see? If a brand is relyingon stock images, you’ll learn nothing about the people or the personality behind thatbusiness. You’ll get no visual clues as to who they really are or what they stand for.Sometimes it can be difficult to tell what a company even does! And poor quality, amateur photos can make a business look poor quality and amateur too. We want to know we are dealing with professionals we can trust.
Brand photography can turn this around. It captures the essence of you and your business. It gives you a set of high-quality images that add personality and visually represent your brand. It’s not just about having some great headshots; brand photography can include products, locations, props, and lifestyle elements that are relevant to how you’d like to be seen by the world.
Brand photography can boost your business by:
– Giving a more professional, visual appeal to your website and social media
It takes people only 0.05 seconds to form an opinion about you online, according to research by Google. If your business doesn’t look professional and visually appealing as soon as people encounter you, they are less likely to form a positive opinion. Visual appeal is vital for keeping people engaged on your website and social media too. Without it, your ideal clients are likely to just scroll on by.
– Increasing brand awareness
Brand photography gives a window into the people, products, and ethos behind a business. Your images should be consistent in a way that helps people associate your images with who you are and what you do. This helps them begin to take notice of a brand in a way they may not have done previously – and to continue to notice that brand.
– Generating leads
As well as giving a professional first impression, brand photography helps your clients get to know your brand and what you represent. You will start to build up brand loyalty; customers will associate the product they want with you and should bemore likely to buy from you than your competitors.
– Creating brand consistency
Consistency is all part of building a bigger picture. If your brand has its own uniquelook, you’ll be more quickly recognised and more easily recalled. And you want to be remembered for all the right reasons!
– Giving you engageable content for social media
According to Hootsuite, ‘Statistically, visual posts get consistently more clicks, shares, and comments than posts with text only”. Brand photography gives you images you can use on your social media as well as on your website – and those posts are more likely to create engagement too.
– Increasing your confidence
If you look good, you feel good. This shows up in your photos. When you’ve got brand photos you’re happy to put out into the world, you’re more confident about your business. This makes it far easier for people to get to know, like, and trust the personalities behind a company.
Are you ready to take your business to the next level with a brand photography shoot? We’ll work through your brand story and what you need from your session to ensure you get all the images you need to boost your business. Please just get in touch and we can start work on elevating your brand together.
